Gus + Mabel Christmas Magic

Rein It In, Reindeer!

Little imaginations take the reins this Christmas!

Golden Christmas goodness

Gilded whimsy, glorious play!

Make Christmas magical with our Gilded Sensory Tools, a glorious gift for little potion makers and sensory seekers.

Their golden gleam adds festive sparkle to scooping, pouring, stirring and sifting, inspiring curious hands to explore, create and play.

Timeless and enchanting, they’ll bring a touch of golden magic long after Christmas.

Gilded Whimsy

Whimsical Wonder Tools

Some days call for a bubbling potion; others for a little scooping, sifting, sweeping or simply seeing what happens.

Our most whimsical collection yet is a trove of treasures for little potion makers and sensory seekers, with enchanting tools to turn every curious idea into an adventure; Because when play can be anything, ordinary simply won’t do!

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Little Advent Delights

Count down to Christmas, one little treasure at a time!

Each day brings a tiny figure to discover and a new little friend to welcome into small world adventures.

As the collection grows, so do the stories, smiles and Christmas memories made along the way.

Years from now, these little figures will bring back the magic of that one Christmas countdown, and the feeling that it was the best one yet.

Tiny Treasure Picks

Wispy Wonders

A tiny flutter of wonder and whimsy.

Delicate and delightfully shimmery, each butterfly clip feels like it has drifted in on a warm breeze; light enough to dance in your hair and bright enough to catch every curious glimmer of sunshine.

They transform the simplest moments into something storybook sweet; adding a sprinkle of sparkle, a dash of dazzle, and just enough magic to make the day feel beautifully, brilliantly yours.

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IMAGINATIVE

Mini World Felts

Endearing Mini World Felts that transform play into tiny storybook realms; inviting little hands to create magical habitats, weave whimsical adventures, and let imagination roam wild through open-ended small world play.

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SENSORY STAPLES

PLANET + PEOPLE FRIENDLY

Minimal impact alongside moral harmony.

SUSTAINABILITY

We're a children's brand; it's their future.

ECO-FRIENDLY PACKAGING

Important step to reduce our carbon footprint.